Advertising, Social Media, Web Design, Front end Development, Marketing, Printed Collateral
Worth is a Pop-up shop with a difference.
Limited edition objects designed and manufactured by students at Central Saint Martins start off with a price tag of £1,000,000. The twist is each time the Worth website is shared over social media, the price drops.
Worth was a deliberately provocative experiment both in its message and its marketing.
It questioned what we mean by “value”, who defines it, and what determines what an object is really worth. By calculating a value for each user’s Tweet or Facebook status and displaying its impact on reducing the overall price, the Worth website created the perfect conditions for self-propagated viral spread.
It demonstrated the power of the crowd in action: people working together to dictate the ultimate price.