Branding, Art Direction, Social Media
The challenge was for up-and-coming dance producers, Linier, to stand out on Soundcloud and social media.
Our approach was radical - a set of illusions that could only be seen whilst scrolling. The aim was to create the digital equivalent of a double-take..
Using the principles of motion perception, we exploited the use of high contrast lines to obscure both text and imagery. This attention-grabbing visual style reflected Linier’s confident and energy-driven sound.